This Search Engine Advertising course will deepen your understanding of principles, styles and functions of Search Engine Advertising.
Search Engine Advertising - Curriculum
Module 1 – Introduction To SEA
Module 2 – GOOGLE ADS_ BASICS OF GOOGLE ADS
Module 3 – THE ANATOMY OF A SEARCH INTERNET AD
Module 4 – OVERVIEW_ TYPE OF ADS
Module 5 – GOOGLE ADS_ NETWORKS AND AD FORMATS
Module 6 – GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE
Module 7 – EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS
Module 8 – KEYWORDS AND KEYWORDS RESEARCH TOOLS
Module 9 – SET YOUR KEYWORD MATCH TYPES
Module 10 – KEY PERFORMANCE INDICATORS (KPIs)